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Marketing
- The Benefits of Using AI in the Sales ProcessExplore how AI can be used in sales to improve efficiency, decision-making, and outcomes, based on insights derived from a survey of 250+ sales professionals globally. Check out the details. Read the full article at MarketingProfs
- AI Update, April 26, 2024: AI News and Views From the Past WeekCatch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
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Marketing Podcast
- Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth BolsterExplore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.Click the icon below to listen.
- A B2B Deep Dive Into Consumer Patience and Time to Win: Jay Baer on Marketing Smarts [Podcast]Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they Click the icon below to listen.